I recently discovered a series of brilliant videos by content marketing site Copyblogger. Each vid explains a content marketing concept with great clarity.
And in less than 60 seconds.
See this one on content marketing itself, for instance.
Clear and succinct.
In 60 seconds, the "?" in the viewer's mind becomes a "!" as they grasp an idea for the first time.
This contrasts sharply with how TERRIBLE most people are at explaining difficult concepts. They can spend hours only to turn "?" into "???"
So what do these videos do differently? (Hint: It's not the cute animation)Read More